Activate Human Capital: A New Attitude

Develop the Employee of the Future Today

Most people leave where they work because of the manager(s). And most managers don't have the attributes or know how to develop the employee of the future.

In "Activating Human Capital: a New Attitude", Richard N. Morrison shares 8 simple principles that can help enhance all business relationships and improve efficiency, productivity, and profitability—if only managers are willing to change.

People-focused management has been done, is being done, and will be done increasingly more often as more business leaders comprehend the potential in this empowering form of leadership. When employees feel valued, respected, encouraged, and fulfilled, they will work harder and be more invested in their work—and in the success of the business.


The post-COVID-19 era brings new challenges for management and workers alike. Considering “the new norm,” the concepts put forth in Activate Human Capital identify what is required of organizations to ensure equity, consistency, and long‐term orientation in organizations. This is the perfect time to activate the human capital in your organization. I am so enthusiastic about Morrison’s work that I have incorporated his concepts in my upcoming book, Quality Time. I strongly recommend Morrison’s Activate Human Capital and am convinced that not only will people appreciate the culture thus created, but organizations will also enjoy more success.

David D. Van Fleet,

Professor Emeritus, Arizona State University

During my tenure as Royal Dutch Shell’s Group Human Resource Director and subsequently when I was the President, Shell Oil Company, the topic of People Principles was a continuing and active conversation.  We defined it as “the hill you are willing to die on for the sake of the people in the organization.”  What can you do in an organization if everyone is aligned, motivated, satisfied and productive?  This is nothing short of competitive advantage baked into the DNA of the company.  It is also a testimony and manifestation of the refrain: “People are our most important assets.”

Fortunately Activate Human Capital: A New Attitude by Richard N. Morrison provides a pathway for those who are interested in delivering on the promise that people provide a company and all of its stakeholders from customers to suppliers to investors to communities and to all of its employees.  From the basic principles of providing vision, proper management, purpose, communications, change management to promoting a culture of worth and hope to rewarding performance with gratitude for results there are lessons to be learned and shared across the spectrum.  Taken to heart and implemented with continuous learning and feedback Richard’s well described principles make great sense and in difficult or challenging times a pathway to mutual success.  I encourage everyone interested to take these concepts to heart and make them a part of your own leadership agenda.

John Hofmeister

President, Shell Oil Company (retired)

The Attributes of an Employee of the Future

  • Enough confidence in yourself to enjoy seeing your people contribute and gain recognition.
  • Enough humility to know you must listen to others and be receptive to ideas as a good or better than your own approach.
  • Enough curiosity to encourage debate over strategies—to better know if you have weaknesses you haven’t thought of – or strengths you may underestimate.
  • Enough fairness to correctly want the best people to be promoted without regard to any considerations other than ability.
  • Enough pride to want to be a good teacher to share your knowledge and experience with others.
  • Enough loyalty to want your successors to be in a position to contribute more to the growth and development of the company than you have –to have employee succession add impetus to the company rather than slow it down.
  • Enough respect for others to recognize the unique and important contribution each and every person can make.
  • Enough sensitivity to realize that all our employees need to feel pride in themselves and their work.

- Author Unknown

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